Amory Bloch Lovins was trained in physics and has worked professionally as an environmentalist. He is co-CEO of the Rocky Mountain Institute. Lovins has been one of the most influential American voices advocating a "soft energy path" for the U.S. and other nations. He has been able to assemble a very impressive array of facts, computations, economic-analyses, forecasts, and arguments that appeal on a common-sense level. He has advocated energy-use and energy-production concepts based, on one hand, on conservation and efficiency, and on the other, on the use of renewable sources of energy and on generation of energy at or near the site where the energy is actually used.
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