Monday, May 14, 2007

Yahoo's Greenest City Competition

Today, Yahoo is launching a new green competition that will reward America's greenest city with a fleet of hybrid taxis. The launch is taking place today in Time Square by Yahoo cofounder David Filo, alongside actor Matt Dillon and Global Green USA CEO Matt Petersen.

Dubbed Be a Better Planet, the campaign is seeking to empower Americans make key changes to their lives and lifestyles that will fight global warming. To participate, individuals need to visit the Be a Better Planet website and take the actions listed below. The more green actions you sign up for, the more points go to your city and the closer it comes being America's greenest:

  1. Answer a question on Yahoo! Answers (and take your shot at answering Matt Dillon’s question while you’re at it about the most effective yet simple ways people can save energy
  2. Go to Yahoo! oneSearch on your mobile phone to type in green keywords like “organic food” and “public transport” plus your zip code to find relevant local resources
  3. Pledge to take up to about 30 different planet-protecting actions in order to reduce your personal carbon emissions and track them on an interactive U.S. map to see the collective impact of everyone else who takes part

Participants will also receive a free energy-efficient compact fluorescent light bulb (CFL), while supplies last. For it's part, Yahoo has kicked off the contest by donating a fleet of hybrids to the city of New York and has committed to becoming carbon neutral by 2007.

2 comments:

Anonymous said...

And WHY didn't OREGON make any of the "greenest cities" lists? Oregon was the first to initiate the "bottle bill" for recycling. We're on the forefront for "green, sustainable living options", all one has to do is read our political climate....always a fight between environmentalists and political/environmental pigs. The people of Oregon CARE about their cities, their state, the global community. What's up with the snub?

Odiyya said...

Oregon has done great work, without a doubt. Had the contest been an objective measure of the actions of a city then surely more than one city in Oregon may have contended. As it was though, the contest depended on how many individual citizens signed up at Yahoo's site, and did not take into account any objective policies already made by government.

Readers can see the write up on the winning city here.