Dubbed Be a Better Planet, the campaign is seeking to empower Americans make key changes to their lives and lifestyles that will fight global warming. To participate, individuals need to visit the Be a Better Planet website and take the actions listed below. The more green actions you sign up for, the more points go to your city and the closer it comes being America's greenest:
- Answer a question on Yahoo! Answers (and take your shot at answering Matt Dillon’s question while you’re at it about the most effective yet simple ways people can save energy
- Go to Yahoo! oneSearch on your mobile phone to type in green keywords like “organic food” and “public transport” plus your zip code to find relevant local resources
- Pledge to take up to about 30 different planet-protecting actions in order to reduce your personal carbon emissions and track them on an interactive U.S. map to see the collective impact of everyone else who takes part
Participants will also receive a free energy-efficient compact fluorescent light bulb (CFL), while supplies last. For it's part, Yahoo has kicked off the contest by donating a fleet of hybrids to the city of New York and has committed to becoming carbon neutral by 2007.