Thursday, August 23, 2007

The 11th Hour Opens Tomorrow

The 11th Hour, the new environmental documentary by Leonardo DiCaprio, is now open in New York and LA and is going national tomorrow. The studio itself describes the film as

a feature length documentary concerning the environmental crises caused by human actions and their impact on the planet. "The 11th Hour" documents the cumulative impact of these actions upon the planet's life systems and calls for restorative action through a reshaping of human activity.

More importantly, The 11th Hour is one of the few efforts that place us in our true context. The Earth has survived countless calamities and will ultimately survive the damage we cause. What is far less certain is our own future, as "our consumerism, our mistaken emphasis on economic growth over quality of life, (and) our growing disconnect with the sources of our food and most other things in our lives" increasingly puts our survival as a species in danger. The film drives this point home, while the likes of Stephen Hawking, David Suzuki, Ray Anderson, and Paul Hawken deliver the solutions we have within our grasp.

Early reviews have been solid. Grab the densest knucklehead you know and drag them along to watch. Previews below. You'll need Flash 9 to view.


E. R. Dunhill said...

I'll just be glad that Americans will finally know who David Suzuki is.

Sir James Beiggelschwarz said...

What worries me with things like this, with big stars, is how accurate it will be.

Odiyya said...

I'm not sure that big stars is the way to classify the speakers here. Primarily they are prominent experts on the issue.

David suzuki has been one of the leading forces in the environment for decades. Paul Hawken is the author of the Ecology of Commerce and Blessed unrest (a prolific practitioner and advocate for sustainable business). Ray Anderson is the founder of Interface carpets and has transformed his business (the largest carpet manufacturer in the world) into a model of sustainability.

Those interested can see the full expert line up here. It certainly isn't the hollywood A list.

rgpman said...

I read this article in Newsweek a couple of days ago about major corporations and their plans to derail the efforts to fight global warming. I got pretty bent out of shape.

My anger turned into a desire to do something. This morning I was checking out Google's new "Google base" and came across this article:

The thing I found interesting was not so much the article itself, but the website it was referring to. I wanted to share my thoughts and experiences, with regards to that site, in a way that might move others to action. (BTW: The article in Google base is actually amusing and is worth a read)

I spent my lunch break going through the entire website and, let me just say, these guys seem to have something here. They have a pretty extensive FAQ page that I found very informative.

At first, I thought that it was a joke or maybe even a scam, however, I was persuaded otherwise. In their F.A.Q. page they addressed the fact that there are scam artist that prey on the naive. They actually gave links to the authorities, the FBI and their state's Attorney General's office, to use if participants feel they have been defrauded!

I want it to be understood that I am a skeptic and pretty tight with my financial resources. I am also EXTREMELY environmentally conscious. That being said, I really felt that this might amount to something. Other green skeptics should browse though the F.A.Q. page as well as the rest of the site and see if they come to the same conclusions.

I showed the site to several of my co-workers and they all searched through the site, as well. At last count, myself and about 30 of my co-workers have taken part in their program.

What this organization, the Adopt the Atmosphere Foundation or ATAF, offers is sponsorship or what they call "Adoption" of the Earth's atmosphere. They have divided the atmosphere up into "columns" that are each 400 Kilometers high with a 100 square Kilometer base. People can adopt or sponsor an atmosphere column and become a member of their organization for a nominal, and 100% refundable fee.

There are several graphs on their site that clearly explain what the fee is spent on. About 85% will go towards environmental charities, environmental lobbying, and environmental issue awareness campaigns . The rest is divided up in administrative office expenses.

The thing I thought was so intriguing about ATAF was that they are hoping to eventually register the adoption/sponsorship of the entire atmosphere! I guess they plan to use the registry of adopters as a platform to be heard in the international community.

That's kind of interesting! If the entire atmosphere is divided up and sponsored by environmentally concerned individuals and the concise, detailed records of these designated sponsored columns are kept by an organization in a database registry, the members of that organization would have some real clout.

Even if the only outcome of a massive registry of adopters is a raised level of environmental awareness, than I say, "Good on ya!" to those who've orchestrated such a thing.

FYI: The ATAF website is